In this episode, Brittany discusses the importance of selling products and services in the esthetician industry. She emphasizes the need to sell products that clients actually need and believe in, rather than just upselling for the sake of making money. Brittany also addresses the fear and scarcity mindset that can hinder estheticians from selling higher-priced products and services. She encourages estheticians to focus on the value and results that these offerings can provide to clients. Additionally, Brittany explores the challenge of affordability and the importance of recognizing that not everyone will be able to afford certain services. She reminds estheticians that they are running a business and need to make money in order to provide quality services and products.

Takeaways

Sell products and services that clients actually need and believe in, rather than just upselling for the sake of making money.
Focus on the value and results that higher-priced products and services can...

In today's episode, I talk to Olivia Murray who owns her own Esthetician business in Tempe Arizona.

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She focuses on acne treatment and is located near the university
Olivia started her career in cosmetology but realized she didn't love it
She attended a trade school called EVIT and became an aesthetician
Olivia shares her journey from high school to becoming a skincare specialist Attending esthetician school can provide valuable skills in the beauty industry.
Working in the beauty industry requires continuous learning and staying updated on new techniques and treatments.
Acne is a common skin concern that many people experience.
There are various skin...

Recently I was coaching one of my clients about one of her clients that was difficult. 

The client showed up 25 minutes late for her 60 minute appointment.

When these types of things happen, it can be really hard to know what to do.

I give you three steps to approach this in today's podcast.

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If this is something that you deal with in your esthetician business, book a free Discovery Call with me to see if I can help you in my 1:1 coaching program.

Summary

In this episode, Brittany Hagemann discusses how to deal with difficult clients in the esthetician business. She emphasizes not taking their behavior personally and instead focusing on communication gaps. The three steps she recommends are: 1) not taking it personally, 2) identifying communication gaps, and 3) setting and enforcing boundaries. Brittany also highlights the importance of seeing clients as individuals and not labeling them as 'bad' based on...

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Do you have debt in either your esthetician business or personal life? Or maybe both?

If so, you are not alone. In today's episode Brittany is going to talk about overcoming the shame around debt and how to get out of debt.

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Get the formula for making 100k in Revenue for FREE here.

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Brittany Hagemann (00:01.23)
You're listening to the S Editions Earning More podcast with Brittany Hagemann, episode number 147.

Brittany Hagemann (00:18.254)
Hey, hi. Hi, happy Monday, welcome back. I'm so excited to be back here talking with you today.

Today we're gonna talk about something that I talk to my clients about a lot. It's something that I feel like is kind of a...

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Summary

In this episode, Brittany Hagemann discusses the common misconception of investing heavily in education as a way to make more money in the aesthetics industry. She emphasizes the importance of practical experience and feedback in addition to education. Brittany shares her own experience of learning through practice and feedback, rather than solely relying on education. She also highlights the need for aligning education with personal interests and values....

Have you ever given your esthetician client a product or a treatment and they had a reaction? Do you panic? How do you problem solve in your esthetician business? Today's podcast episode is for you.

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Get the formula for making 100k in Revenue for FREE here.

Follow me on Instagram: @esthetician.coach

Summary

In this episode, Brittany Hagemann discusses the importance of problem-solving in running a successful esthetician business. She emphasizes the need to approach problems with curiosity and a willingness to explore different solutions. Brittany shares examples of how problem-solving can be applied to various aspects of a business, such as pricing, marketing, and client interactions. She encourages estheticians to be open to change and to...

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Find out more about WISH Skin Health HERE

Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no 

pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.

Want to work with me? Learn more here.

Get the formula for making 100k in Revenue for FREE here.

Follow me on Instagram: @esthetician.coach

David Valenzuela, founder of WISH Skin Health, shares his journey in the beauty industry and the importance of microbiome health. He discusses the challenges faced during the pandemic and the creation of Wish's education platform. David explains the concept of the topical microbiome and its relationship to various skin conditions. He emphasizes the role of barrier function and lipids in maintaining a healthy microbiome. David also highlights the impact of microbiome on aging and the use of benzoyl peroxide and antioxidants in skincare. The conversation...

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In this episode, Brittany Hageman discusses the concept of the most generous interpretation of events in business. She emphasizes the importance of understanding that not every negative event or situation is a reflection of one's worth or business success. Brittany explores the cycle of interpretation and reaction that estheticians often go through and provides examples of common events in business that can trigger negative interpretations. She also highlights the need for setting boundaries and showing compassion while maintaining a business mindset. Throughout the episode, Brittany encourages listeners to adopt a more generous and empathetic perspective when interpreting client behavior and business outcomes.

Topics:

• Not every negative event or situation in business is a reflection of your worth or success.
• Interpretations of events can often lead to negative emotions and hinder business growth.
• Setting boundaries and showing...

In this episode, Brittany discusses the struggles of owning an esthetician business, particularly the challenge of getting more clients and growing the business through social media. She addresses the feeling of discouragement when posts on social media receive little engagement. Brittany emphasizes the importance of understanding the reality of social media engagement and not relying solely on likes and views as measures of success. She also explores the brain's resistance to putting oneself out there and the need to reframe success in marketing and social media. The episode concludes with the advice to focus on posting for current clients to grow the business.

Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no 

pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.

Want to work with me? Learn more here.

Get the formula for making 100k in Revenue for FREE here.

Follow me on...

In this episode, Brittany discusses the common issue of estheticians working all the time and the negative effects it can have on their business and well-being. She emphasizes the importance of setting boundaries with clients and charging accordingly for the level of attention and availability provided. Brittany also advises treating the business like a job and scheduling specific work hours to avoid working randomly throughout the day. Additionally, she suggests having designated admin downtime tasks to maximize productivity and reduce overwhelm. By implementing these strategies, estheticians can avoid burnout, enjoy their business more, and increase their profitability.

Takeaways

Set boundaries with clients and communicate when and how they can contact you.
Charge accordingly for the level of attention and availability provided.
Treat your business like a job and schedule specific work hours.
Have designated admin downtime tasks to maximize productivity.

Chapters

00:00 Introduction
...